Content by Marcus Varner

For 10 years, I've been helping companies tell their stories and create value for their customers through every kind of content. Blog posts. Articles. Copywriting. Ebooks. Case studies. Infographics. Videos. Also, I have a MBA in Marketing, I'm a rabid consumer of movie reviews, and I may have guest-starred in an episode of America's Most Wanted.

4 Ways to Use Data to Better Understand Your Content Production Process

“When can you get started on that blog post?” “When will you have that e-book done?” If you’re like many content creators, these questions can bring on an outbreak of cold sweat, an uneasy feeling in your gut, or even a full-blown panic attack. But why? It’s not like you’re a newbie to the production process. And you already understand the value of tracking, measuring, and making decisions based on data. But for some reason, you haven’t connected the two to become more disciplined and deliber

Trump Presidency: 7 Ways It Could Affect You As a Consumer

Donald Trump is going to be the President of the United States? Commander-in-Chief? Leader of the Free World? Yes, we are all still trying to come to grips with what that actually means. What does it mean for civil rights? What does it mean for our country’s diplomatic relationships and military engagements throughout the world? What does it mean for our economy or for you and me as consumers? And (most importantly) will he continue to refer to himself in third-person?

Lessons Learned From Five of Marketing's Top Minds

I acted as editor and project manager on this fun project, where we asked some of the top thought leaders in the marketing space to share their favorite learning experiences from their early careers--and then embellished their tales with some stylized caricatures. The project was a huge success, attracting not only impressive traffic on Slideshare and the Workfront blog, but also tons of delighted promotion on social media from the thought leaders themselves.